Minoan Spora climbs to the top at the German Design Award

In October 2017 Minoan Spora and graphic design agency Lazy Snail won the 1st prize for packaging at the prestigious German Design Award, sponsored by the German Design Council. A great honor for Minoan Spora as prizes are awarded to projects that truly represent pioneering contributions to the international design landscape.

Minoan Spora identity and packaging is inspired by the elaborate Minoan jewelry, an intricate combination of nature motifs and decorative elements. The brand’s manifestation is based on geometric patterns depicting the ingredients of each product. The color palette is influenced by the vivid colors revealed on the Minoan frescos and archaeological findings, with the addition of earthy tones representing fertility and connection with the Cretan land.